Vrede en Lust introduces custom front label option for smaller runs

We often get requests for smaller custom label runs, from clients wanting to use the wine as gifts for their corporate clients or for wedding guests or for special birthdays and the like. The problem is that it very expensive to do small label runs on rolls suitable for use on a labeling line.

The commercial label companies have big, complicated production lines and the setup costs and run costs make them non-starters for smaller runs. We aim to get our own Vrede en Lust label runs up to the 20,000+ levels to make them cost effective.

The other alternative is to print the labels digitally on sheets, but then there is no easy way to apply the labels neatly and properly. The time and the effort required for manual labeling from sheets result in that type of label becoming more expensive in the end.

I recently imported a special purpose label printer from the US, which solves this problem very well! It is designed for smaller label runs on printed rolls. That means we can use our state of the art labeling line to apply the front, back and certification labels all in one go, properly aligned and neat. The printer allows us to offer a new service to the local market. High quality, small volume, labels produced in full colour with rapid turnaround times.

We expect this to be popular for corporate gifts and for special celebrations such as weddings and birthdays. Typically we will work with the client to produce their custom front label and use one of our standard back labels. It is also possible to produce a custom back label in black only at a lower cost.

The VAT inclusive pricing for this new service when purchasing our wines:

750ml Setup & approval of artwork : R500.00
Client must supply us with logo, graphics or image and idea of what they want on the label
Cost per label printed: R3.00 (Costs include the labels, inks and printing)
For runs of 120 bottels or more it will also include labeling on the automated line
For runs of less than 120 bottels – cost of labeling is R1 per bottle
Minimum size run: 36 bottles

375ml Setup & approval of artwork : R500.00
Client must supply us with logo, graphics or image and idea of what they want on the label
Cost per label printed: R2.00 (Costs include the labels, inks and printing)
For runs of 120 bottels or more it will also include labeling on the automated line
For runs of less than 120 bottels – cost of labeling is R1 per bottle
Minimum size run: 36 bottles
1.5L Magnum Setup & approval of artwork : R500.00
Client must supply us with logo, graphics or image and idea of what they want on the label
Cost per label printed: R5.00 (Costs include the labels, inks and printing)
For runs of 120 bottels or more it will also include labeling on the automated line
For runs of less than 60 bottels – cost of labeling is R1 per bottle
Minimum size run: 24 bottles

If you are interested in finding out more about this new service, please contact Karen Hopkins on 021-874-1611 or via email at karen.hopkins@vnl.co.za

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One Response to Vrede en Lust introduces custom front label option for smaller runs

  1. Glen says:

    Hi
    I am looking to have 50 personalized wine labels printed for a 50th birthday. Do I have to use your wines or can you just do labels for me?
    Please could you send me a quote.
    Many thanks
    G Hutchinson

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