Lourenza heads up the dynamic Vrede en Lust sales team and boasts with a qualification in Human Resource management (currently specialising in labour law through UNISA) and years of wine industry sales experience.
She has a natural passion for wine and loves the challenges that comes with selling this amazing and unique product. Lourenza says wine is one of the few products one could never stagnate in developing when it comes to knowledge – there’s always more to learn, more to find out. When asked what the secret is for the growth the sales team has reached over the past few years she attributes the success to her team showcasing passion, being dynamic, thinking ‘on their feet’ and getting that certain adrenalin rush which comes from closing deals!
Lourenza enjoys working closely with her team – better known as the Vrede en Lust ‘Red Ladies’ – and she strives to always get the best from each unique personality and applying and supporting that characteristics to their position and role they play in the team.
“Vrede en Lust has really been etched deep in my heart and I’m honoured to be part of such a dynamic team destined for much more success!”
Her favourite quote is: “The best way to predict the future is to create it” and judging by the success of her team it is evident that she applies this throughout her career.