Tanja have always had an interest in marketing and more specifically consumer behaviour and like most ladies, the finer things in life – it was therefore inevitable to pursue a career in marketing and branding, but it was only when she met her winemaker husband that she realised her passion for wine, the industry, the people and the challenges it brings!
After graduating from UNISA in Marketing Management she also obtained qualifications from the Cape Wine Academy and UCT School of Business and has more than eleven years of wine industry experience.
She joined the Vrede en Lust team in 2015 and had this to say about her role as head of the marketing department “It’s such an honour to be able to represent this amazing brand – definitely the highlight of my career.”
Her philosophy is “Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value of satisfaction. We’re in the entertainment industry after all!”