It’s been a spectacular start to the 2017 wine awards season for Vrede en Lust, with excellent results from various leading competitions. Now one of our most popular wines, the Jess Dry Rosé joins the esteemed list of Vrede en Lust wines to be awarded this year, after winning a gold medal at the Rosé Rocks awards, an annual competition dedicated exclusively to showcasing South Africa’s finest rosé wines. A total of only 15 double gold medals, and 20 gold medals were awarded out of 161 still and sparkling wines entered.

This achievement is not the only recent milestone for the Jess Rosé, which is celebrating its 10th anniversary this year. First released in 2017, it was named after Vrede en Lust owner Dana Buys’ daughter Jessica Lee to commemorate her 16th birthday. His brief to the cellar team then was that the wine had to live up to its namesake – vibrant, energetic and playful, yet stylish and elegant.

The Vrede en Lust Jess Rosé is a blend of predominantly Pinotage grapes blended with Shiraz. The grapes were harvested in small batches at varying sugar levels, and the different components were fermented separately in stainless steel tanks to enhance the options for final blending. Juice was treated like white wine and fermented with no lees contact and no malolactic fermentation. This resulted in a wine with fresh, well-defined red fruit layers and a lively, balanced acidity.

The pale pink Jess Rosé is brimful of strawberry, raspberry and fresh cut watermelon flavours. Its superb structure and balance makes it a versatile food wine. The Jess is terrific with dishes as diverse as aromatic chicken curries, fruit-based salads and any combination with seafood, especially salmon.

Did you know? More about rosé:

  • Rosé is one of the fastest growing wine categories in South Africa. According to industry body Sawis, local sales of rosé wine trebled between 2007 and 2014. This is in line with international trends, in fact, rosé wine sales are growing at least 10 times faster than the growth of overall table wine sales in the US, according to Nielsen research.
  • Provence in France is seen as the traditional birthplace of rosé. The famous dry, pale pink wines of this region continue to grow in popularity in major international wine markets and in France, sales of rosé now outstrip white wine.
  • While rosé has stereotypically been perceived as a feminine drink, much of the growth in US rosé sales is being attributed to men, according to a 2016 Forbes.com article – so much so that the term brosé (referring to rosé that men supposedly like) emerged and started trending on social media.

Sources: Sawis, Nielsen, Forbes.com


Leave a Reply

Your email address will not be published. Required fields are marked *

Our online store is available to customers located in South Africa only. All International customers to please visit our Trade Queries page. Dismiss


Your Cart