Trade Sales Manager


Location: Paarl/Franschhoek, South Africa

Vrede en Lust is a family-owned and managed winery located in the picturesque Paarl/Franschhoek area of South Africa. We are dedicated to producing exceptional wines and are committed to fostering growth and innovation in the wine industry.

Position Overview:
We are seeking a highly motivated and dynamic Trade Sales Manager to lead our sales team. The ideal candidate should possess national trade sales experience, with international exposure being a significant advantage. With a minimum of 5-10 years of experience in the South African wine industry, the Trade Sales Manager will play a pivotal role in driving our brand’s growth and success.


  • Develop and execute strategic sales plans to achieve revenue targets.

  • Manage and nurture key accounts while actively expanding the customer base.

  • Oversee e-commerce sales operations, including direct sales.

  • Collaborate with sales representatives to create impactful sales campaigns.

  • Conduct regular market analysis and stay ahead of industry trends.

  • Build and maintain strong relationships with the sales team, fostering a culture of excellence.

  • Provide operational and budget reporting to the Managing Director.

  • Perform daily/weekly sales administrative duties.

  • Maintain active interaction with the Winemaker and Financial Manager.

  • Travel domestically and internationally to promote and support our brand.


  • A passion for wine and a deep understanding of the wine industry. 

  • Proven success as a Trade Sales Manager in the wine industry. 

  • Extensive knowledge of the wine market. 

  • Excellent negotiation, communication, and leadership skills. 

  • A strong focus on achieving results and maintaining profit margins. 

  • A purpose-driven mindset and a desire for continuous improvement. 

  • Ability to work both independently and collaboratively in a team. 

  • Willingness to travel as required, both domestically and internationally. 

  • A relevant tertiary qualification in sales, marketing, or business. 

  • Traceable references. 

  • Ability to work from the Vrede en Lust office


Competitive salary with performance-related bonuses.

If you are passionate about wine, have a track record of success in trade sales, and are ready to take on a leadership role in a dynamic and growing winery, we invite you to apply for the Trade Sales Manager position at Vrede en Lust Wines. Join our team and help us continue our tradition of excellence in the wine industry. 

To apply, please submit your resume, a cover letter detailing your relevant experience, and references to Etienne Buys at 

Vrede en Lust Wines is an equal opportunity employer and welcomes applicants from all backgrounds to apply. We look forward to receiving your application!